Packaging Choices for Private Label Gummy Brands
How to choose the right pack format for your brand, your channel and your scale plan.
- Jars
- Pouches
- Stick packs
- Blister packs
Packaging is an economic choice
Every packaging decision is also an economics decision — unit cost, fulfilment cost, shelf presence and perceived value move together.
Format by channel
- Pharmacy and retail: jars, with blisters in clinical contexts
- E-commerce and DTC: pouches for unit economics, jars for premium
- Travel, trial and subscription: stick packs
Frequently asked questions
Is a jar always the premium choice?+
Usually yes on shelf — but not always in e-commerce, where perceived premium is driven by artwork and unboxing more than by pack.
Every part of your gummy can be customised
Every catalogue product is a base formulation. We shape these eight areas together with you for your brand.
- SHAPE
Shape
Customers can have the shape of their gummies individually designed. The bear shape shown is an example.
- COLOUR
Colour
The colours of the gummies can be individually matched to the product concept and brand.
- FLAVOUR
Flavour
Flavour and flavour profile can be developed and adjusted to customer requirements.
- TEXTURE
Texture
Texture, consistency and mouthfeel of the gummies can be individually adjusted.
- FORMULA
Formula
The entire formulation can be individually developed or modified, including ingredients, active-ingredient combinations and dosages. The catalogue products are customisable base formulations.
- COATING
Coating
Coating and surface can be individually designed, for example with or without a sugar coating.
- PACKAGING
Packaging
The entire packaging solution can be individually selected and developed. This includes PET jars, wide-mouth jars, other jar and bottle solutions, stand-up pouches and individually tailored packaging concepts.
- DESIGN
Design
Label, graphic design and the complete brand presence can be implemented according to customer requirements.
The PET jars shown are packaging examples. “YOUR BRAND” is a placeholder for the customer’s brand.
Request a confidential private label quote
Share your product idea, target market and volume needs. We respond with a structured scoping reply covering feasibility, timelines, packaging options and next steps.